Wholesaler to the hairdressing trade · Built 2026
Upper Brands Sweden
upperbrands.se
Cost €1,500
Open Upper Brands SwedenWhat does a website cost?
Anywhere from a few hundred euros to several thousand, depending on who you ask. Here is where the money goes, and why the same kind of site costs €319 with us.
We build the proposal first and get in touch afterwards. No meeting to book, no brief to write, and no quote to pay for.
The website, once
€319
excluding VAT, then it is yours
Running and growing it
€49 per month, excluding VAT
The monthly fee covers
- Domain, hosting, SSL and backups
- Unlimited changes, never billed by the hour
- SEO and fresh copy every month
- New sub-pages and landing pages
- Visibility in AI search, measured monthly
- Cancel whenever, one month of notice
No card needed to get the proposal.
Already seen your proposal? Order directly and pay by invoice.
What agencies charge
We read through the Swedish web agencies that publish their prices, and a website for a business lands somewhere between 8 000 and 80 000 kronor, which is roughly €700 to €7,000. That is our own read of the market and not a survey we can point you at. The spread is mostly a matter of how many hours go on meetings, mock-ups and building by hand.
Two costs, not one
A website has a price to build and a price to keep running. The build is a one-off. Running it is the domain, the server, backups and the changes that always come. If you compare two quotes, compare both halves, and ask what a change costs afterwards.
What it costs with us
€319 for the site, once, and it is yours. Then €49 a month for hosting, unlimited changes and SEO every month. Of the three real sites we have built, two cost the standard price, and the third is a larger build that cost more. What each one cost is on the cards below.
When it costs more
An online shop, booking with free slots, customer logins and integrations with other systems are larger builds. We look at those first, and you get a fixed price before we start. Nothing is billed by the hour.
Reference
Real sites, live, built by us.
These belong to real companies and are up right now. No testimonials are attached, because none have been given. Open them and judge the work for yourself.
Bagel café on Kungsholmen, Stockholm · Built 2026
Bagel Deli
bageldeli.se
Cost €320
Open Bagel Deli
Telecom company in Södertälje · Built 2025
Telestar
telestar.se
Cost €320
Open TelestarWhy so cheap
What €3,740 actually pays for.
It is the question we get most and it is a fair one. A website that costs €3,740 at an agency cannot cost €319 here unless something is different. What is different is the cost structure, so here it is, line by line.
| Line item | At a normal agency | Here |
|---|---|---|
| Sales meeting, quote and follow-up 4 h · We build the proposal before we get in touch, so there is no meeting to book. | €440 | Does not exist |
| Project management 5 h · There are no meetings to coordinate and no schedule to chase. | €550 | Does not exist |
| Design, wireframes and three revision rounds 10 h · There is no design round to book in, and no wireframes to wait for. | €1,100 | Does not exist |
| Building the site itself 11 h · Your site is finished in hours rather than weeks, and that is why it costs what it costs. | €1,210 | Does not exist |
| Copywriting and content 4 h · The text is written by an AI from real data about your business, and read through by a person. | €440 | Included |
| Office, sales staff and overhead We have no office and no sales department that your price has to pay for. | Baked into the price | Does not exist |
| Hosting and running it, first year The real server cost for a site of this size. | €269 | In the €49/month |
| Changes afterwards The hourly rate for changes inside an ongoing contract normally sits here. | €110 to €165/h | Included |
| To build the site | €3,740 | €319 once |
-
Sales meeting, quote and follow-up 4 h · We build the proposal before we get in touch, so there is no meeting to book.
At a normal agency €440 Here Does not exist
-
Project management 5 h · There are no meetings to coordinate and no schedule to chase.
At a normal agency €550 Here Does not exist
-
Design, wireframes and three revision rounds 10 h · There is no design round to book in, and no wireframes to wait for.
At a normal agency €1,100 Here Does not exist
-
Building the site itself 11 h · Your site is finished in hours rather than weeks, and that is why it costs what it costs.
At a normal agency €1,210 Here Does not exist
-
Copywriting and content 4 h · The text is written by an AI from real data about your business, and read through by a person.
At a normal agency €440 Here Included
-
Office, sales staff and overhead We have no office and no sales department that your price has to pay for.
At a normal agency Baked into the price Here Does not exist
-
Hosting and running it, first year The real server cost for a site of this size.
At a normal agency €269 Here In the €49/month
-
Changes afterwards The hourly rate for changes inside an ongoing contract normally sits here.
At a normal agency €110 to €165/h Here Included
-
To build the site
At a normal agency €3,740 Here €319 once
The hosting line is not in the total. It is a yearly cost, and the total is what it costs to get the site built once.
The figures above are worked at €110 an hour, which is what we would charge for consulting work ourselves and sits in the middle of what Swedish web agencies publish. We have no survey to point you at and are not claiming one. The hours are a reasonable build, not a measurement of any particular agency. The point is not that anyone else is dishonest. Those line items are real costs for them, and they are not costs for us.
You see the site before you pay for it.
That is backwards from how the industry usually works, where you pay for a quote to find out what you might get. It seems fairer that you see the result first.
We build a proposal
We start from what is already public about your business and build a finished site. It costs you nothing and you have promised nothing.
You look at it
You get a link. Open it on your phone, which is where your customers will see it anyway. If it is not good, it ends there.
We fix what is wrong
Names, prices, photos, wording, the order of the page. Tell us what to change and it is normally changed the same working day.
It goes live and becomes yours
You pay €319, we connect the domain that is already in your name, and the site goes up. After that €49 a month, cancel whenever you want.
Questions about exactly this.
What does a website cost per month?
With us €49 a month excluding VAT, which covers the domain, hosting, backups, unlimited changes and SEO. If you run it yourself, basic hosting costs very little a year, but then you also make the changes yourself.
Why do prices differ so much between agencies?
Because the hours do. A build with sales meetings, project management and several rounds of mock-ups takes thirty-odd hours, and every hour is billed. The sums are in the table on this page.
Do I have to pay before I see the site?
No. We build a proposal for free and send you the link. You pay only if you want it.
See it on your own business.
Give us the business name and we build the site and send you the link. It costs nothing, and you decide after you have seen it.