The website itself
Design, copy, images, structure and publishing. Built for mobile first, because that is where your customers actually open it, and fast enough to load before they change their mind.
Everything we do, and what it costs.
No packages to choose between and nothing hidden behind a quote form. One price for the site, one for growing it, and add-ons that can be added once the site is live.
The website, €319 once
The domain, in your name
Registered to your company from the start, not to us. It is the single most common way to end up locked in, and it is free to avoid if you simply decide to.
You own it
The content and the site are yours once the invoice is paid. If you leave, you take all of it with you in an ordinary file format. You are not renting a slot on our platform.
Included in €49 a month
Hosting and running it
Servers, SSL certificates, backups and domain renewal. One invoice a month instead of five separate suppliers to keep track of and remember to renew.
Unlimited changes
New prices, new opening hours, a new photo, new text. Email us what you want changed and it is normally done the same working day. No hourly rate and no cap, which is the whole difference from being billed €110 an hour.
SEO every month
Fresh copy about what people in your town actually search for, and a technical check of the whole site. You get a report every month, including the months where the numbers barely moved, because that is the honest version.
New sub-pages and landing pages
One page per service and one per town you take work in, with the right words in the headings and the copy. That is how you show up in neighbouring municipalities and not only your own. Included, not priced per page.
Visibility in AI search
Some people now ask an AI assistant instead of searching. We build the page so it can be cited, ask the models every month whether your business comes up, and show you the answer.
Bigger builds, after a look
Booking and calendar
A simple booking request form is included in every site. This is the step up: customers book a time that is confirmed automatically, lands in your calendar and sends them a reminder. Most common with salons, workshops and clinics.
Online shop
Products, cart, shipping and card or Swish payment. We connect a real payment provider rather than building our own checkout, because money is not the place to experiment.
Logins and a customer portal
A place where your customers sign in and see their jobs, quotes or documents instead of emailing to ask.
Connections to your systems
Accounting, ERP, stock or a CRM you already use. If something cannot be connected we say so up front rather than discovering it halfway in.
The price above covers a normal business site. If you need any of this we build it too, but we look at it first and you get a fixed price before we start. No hourly billing and no surprises on the invoice.
Add-ons, once the site is live
Add-ons are ordered by email once the site is live and cancelled the same way. None of them is needed for the site to work.
€179 per month
Missed calls
An AI answers when you are up a ladder or driving, takes the job down and sends it to you as a message. A call that goes unanswered is often a job that goes to the next name on the list.
€89 per month
Google Business Profile
We keep the profile current, post updates and respond to reviews. For local searches the profile is often the first thing a customer sees.
€89 per month
More reviews
A text message after a finished job asking for a review. We ask every customer and not only the happy ones, because filtering out the unhappy ones breaks Google policy and can get the profile suspended.
€69 per month
Chat on the site
Answers common questions around the clock and says on its own that it is an AI. It never promises a price, a date or a refund in your name.
You see the site before you pay for it.
That is backwards from how the industry usually works, where you pay for a quote to find out what you might get. It seems fairer that you see the result first.
We build a proposal
We start from what is already public about your business and build a finished site. It costs you nothing and you have promised nothing.
You look at it
You get a link. Open it on your phone, which is where your customers will see it anyway. If it is not good, it ends there.
We fix what is wrong
Names, prices, photos, wording, the order of the page. Tell us what to change and it is normally changed the same working day.
It goes live and becomes yours
You pay €319, we connect the domain that is already in your name, and the site goes up. After that €49 a month, cancel whenever you want.
Every month
What the report you get every month looks like.
SEO is not something we say we do. Every month every site goes through the same check and you get the result, including the months where most of it was already green. This is the latest run on one of the example sites.
96
Score
Open the site it is for
- To fix The page is noindex (right for a proposal, wrong for a published site)
- Passed "Vasa Barbersalong | Barberare på Södermalm i Stockholm" (54 characters, 20 to 65 is right)
- Passed 127 characters (50 to 160 is right)
- Passed Exactly one h1
- Passed 3 h2 tags (at least two sections with their own heading)
- Passed Language declared: sv
- Passed Mobile viewport declared
- Passed 3 images, 0 without alt text
+ 17 more checks
Questions we get, and the real answers.
Not answered here? The assistant knows what these pages say, and it answers around the clock.
Why both a one-off cost and a monthly fee?
Because they are two different things. €319 is the site, which you buy and own. €49 a month keeps it running and visible: servers, domain, unlimited changes, fresh copy, new sub-pages and SEO every month. If you stop paying the monthly fee you still have your site and your domain, you just look after them yourself.
What if I need something more advanced?
€319 covers a normal business site. If you need booking, a shop, logins or a connection to a system you already use, we build that too, but we look at it first and you get a fixed price before we start. We never begin building something you have not agreed a price for.
Which currency will I actually be invoiced in?
The currency follows the page you order on. Order on the Swedish page and you are invoiced in kronor, at 3 500 kr and 500 kr; order here and it is euros. The euro prices on this site are our own price list for everyone else rather than a live conversion, which is why they are round numbers instead of exact arithmetic on the kronor. If you would rather be quoted in kronor, just ask.
Why are you so much cheaper than other agencies?
Because we do not have their costs. No sales department, no project meetings, no hand-coded build per client. The whole calculation is on the home page, line by line.
What happens if I stop paying the monthly fee?
The site is yours. We send the content and the code in an ordinary file format and transfer the domain, which is already in your name. You move it to any host you like, which costs around €20 a year. We charge nothing and you get no call where we try to talk you out of it.
Will my site look like everyone else's?
No, but it is built on the same foundation. Rather like two houses sharing a frame and still looking nothing alike. Colours, copy, images, sections and their order all come from your trade and your business. And you do not have to take our word for it, because you see your own site before you decide.
How many sub-pages do I get?
As many as are justified. One per service you sell and one per town you take work in is the normal shape, and that usually lands somewhere between five and twenty pages. We do not charge per page, because per-page pricing is exactly what makes people order too few of them and then wonder why they are not showing up.
Is it really an AI that builds it?
Yes. An AI pulls what is public about your business, writes the copy and builds the site, and a person reads it through before you see it. We say so plainly for two reasons: the price does not work without it, and we are never going to answer no to that question.
No minimum term, what is the catch?
That we have to earn next month, every month. That is deliberate. The model sold hardest to Swedish small businesses is a free site against several years of lock-in, at a monthly fee several times ours. We do not want to compete with that. We want to be what is left after someone has been burned by it.
I already have a website.
Then the real question is whether it brings in work. We will build a proposal anyway so you have something to compare against. It costs nothing and you do not have to switch.
What counts as a change?
Text, prices, opening hours, images, contact details, new sections and new pages. Email us what you want changed. If something is genuinely a whole new site we say so beforehand rather than invoicing afterwards, but that is rare.
How do I pay?
Right now by invoice. An invoice gives you ten days to pay. You choose on the order page, and nothing is charged until you do. Cancel before the site goes live and the whole one-off fee is refunded.
What do you actually do every month for SEO?
Every site goes through the same technical check every month: headings, page title, description, alt text, structured data, opening hours, page weight and links. Whatever is not green gets fixed, and fresh copy is written about what people in your town search for. You get the report whatever the result. An example of what it looks like is further up this page.
Can I have a chat on my site that answers questions?
Yes, it is one of the add-ons. It answers only from what is on your site, says on its own that it is an AI, and never promises a price or a time in your name. Try it here, the button bottom right; it is the same assistant.
Do the prices include VAT?
No, all prices exclude VAT, which is normal between businesses. Swedish VAT is 25%, so €319 becomes €398.75 and €49 becomes €61.25.
How quickly can the site be up?
The proposal usually exists the same day you get in touch. If you are happy with it, the site can be live on a real domain within a day, assuming the domain is free.
The prices are above. The next step is seeing your own site.
You have read what everything costs. We build the site on your business for free, so you are comparing a price against something you can look at.